Nu, swine flu? It seems that the H1N1 virus isn't just for Daily News readers anymore!
The closing of St. David's School, on East 89th Street off Fifth Avenue, sent shudders through the tony neighborhood and came as the city locked four more Queens public schools because of increased numbers of kids suffering flu-like ailments.
At this rate of 15 schools in the sticks for every one school in "tony" parts of Manhattan, the News can hope, theoretically, to get 15 times the readers the Post gets off the swine flu story! Seriously, we've talked about this before, but never has the coverage of a story shown so clearly what the difference is in sensibility between the two tabloids. The cover line is a generic "PIG BAD FLU," but the words "Upper East Side" make it into the 18-word lead of the story printed on the front. The inside headline? "FLU FEAR MOVIN' ON UP."
General observations: Does sex sell? Recently I was directed to look at an ad for office space in a fashionable new building that straddles the High Line. A layer was photo-shopped over the building such that the mystical spirit of a giant slut baring her breasts at the reader was superimposed over the entire building. Put a year's rent in this building's brassiere, the ad seemed to say, and the building will show you its tits, possibly more. We don't have the energy to talk about the Post spending part of its cover lauding the editorial decisions of other publications (yesterday, an early version of the cover was replaced with a pick-up story about a pilot in a jetpack stolen from a U.K. paper). You can't help but wonder why the Post didn't do its own story about how Mark Sanchez should trade in his shoulderpads for kneepads. Normally, we are inclined to reward the Post for its shamelessness, but this is too much. And the Post is myopic today in its treatment of the swine flu story. It's just stretching things too far to lead with the fact that swine flu has reached an Upper East Side school instead of asking the question whether the death of an infant from causes being investigated by the C.D.C. as possible swine flu is a watershed in the pandemic's effect on New York. Confidential to Col Allan: Sometimes, it's O.K. to care.
Meanwhile, the News ought to hire a movie reviewer who has something more to say besides "I saw this movie already!" if they are going to try to sell papers by sticking movie stills on their covers.
Source: Observer.com
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